Report by Alloy
2025 State of Scams Report | Alloy.html
Key Findings
In 2025, 97% of consumers in the United States stated that fraud prevention and security are the most important factors when choosing where to bank.
In 2024, the Federal Trade Commission logged 2.6 million fraud reports in the United States, highlighting the scale of scams affecting consumers.
In 2025, 44% of consumers in the United States who sought reimbursement after a scam reported receiving only a partial refund or nothing at all.
In 2025, 23% of Gen Z and Millennial scam victims in the United States reported losing $5,000 or more, which is three times larger than the average cost of rent.
In 2025, 96% of Americans reported taking steps after being targeted by a scam, with 63% most often reporting the event to their financial institution.
In 2025, 69% of consumers in the United States expected that opening a new financial account should take less than 10 minutes.
In July 2025, 67% of consumers in the United States believed that their financial institutions should reimburse them for money lost in a scam, even when they personally authorized the transaction.
In 2025, 29% of consumers in the United States cited emotional distress as the worst consequence of falling victim to a scam, surpassing financial loss at 28%.
In 2025, 85% of Americans expressed concern that scams are becoming harder to detect due to AI technologies.