Report by F-Secure

Digital Trust Report: AI Adoption in an Era of Conditional Trust

9 FINDINGSPublished Mar 24, 2026
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Key Findings

37% of consumers would use AI to identify phishing emails or scam messages.

AIPhishingConsumerConsumer Behavior

Only 4% of consumers worry about cyber security risks to their device or accounts.

Consumer Security

43% of consumers would use AI for cyber security help.

AIConsumerConsumer Behavior

80% of consumers expect their provider to protect them from digital threats.

Consumer SecurityConsumer Expectations

42% of consumers say inaccurate or misleading AI answers are their biggest concern.

AIConsumerConsumer Behavior

93% of consumers say it's important their provider offers cyber security.

Consumer Security

Consumers are ten times more worried about getting bad AI advice than they are about a tool's actual cyber threat risk.

AIConsumerConsumer Behavior

80% of consumers are worried about using AI tools.

AIConsumerConsumer Behavior

33% of consumers say they would avoid using AI for security advice because they don't trust the answers to be accurate.

AIConsumerConsumer Behavior