Deepfakes Statistics

In the UK, more than half of CISOs identify deepfake impersonation attacks as a major threat to their organisation.

36% of restaurant leaders feel not at all or only somewhat prepared for a socially engineered deepfake video or voice attack.

30% of restaurants experienced AI-generated voice or video impersonating executives to authorize fraudulent payments in the past year.

85% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is hard to tell a scam apart from the real thing, up from 66% in 2025.

88% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is becoming harder to tell what online content is genuinely human or real.

Exposure to AI fraud or scams is 67% for Gen Z, 51% for Millennials, 46% for Gen X, and 30% for Boomers and older.

74% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland are concerned about experiencing a deepfake or other AI-generated scam.

50% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have experienced some form of AI fraud or scam.

84% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say convincing video evidence no longer feels like proof.

Exposure to AI fraud or scams is 56% in the United States, 48% in the UK, and 47% in the DACH region.

31.3% of IT and security professionals rate deepfake voice and video technology as "extremely impactful" among emerging threat trends.

62.5% of IT and security professionals say deepfake attacks are immediately disruptive.

86% of employees say deepfake content is so realistic that it is harder to know what to trust.

FAMOUS CHOLLIMA doubled its operations using AI-generated identities to infiltrate cryptocurrency exchanges, fintech platforms, and consumer banks.

STARDUST CHOLLIMA tripled its operational tempo and deployed AI-generated recruiter personas and synthetic video conferencing environments to target fintechs across North America, Europe, and Asia.

More than half of Americans under 35 are concerned about deepfake scams.

51% of Americans aged 35 to 44 are concerned about deepfakes.

55% of Americans aged 25 to 34 are concerned about deepfake scams.

53% of Americans aged 18 to 24 are concerned about deepfake scams.

Currently, 23% of senior corporate security leaders say deep fake and impersonation defense is largely run with agentic AI; this rises to 42% in two years.

Only 29% of Americans feel very confident they could spot a deepfake IRS voice or video pretending to be from the IRS.

42% of adults aged 18–24 feel very confident they could spot a deepfake IRS video or AI-generated audio, nearly triple the 15% of adults aged 65–74.

24% of Americans are not sure they could tell the difference between a deepfake voice call and a real call.

Nearly half of Americans (about 49%) have either received an AI voice deepfake call or cannot distinguish one from a real call.

38% of subscribers are likely to switch providers if they feel unprotected from AI scams.

One in four Americans have received a deepfake voice call in the past 12 months.

Nearly 60% of companies report experiencing deepfake-driven attacks.

62% of mid-market organizations agree that AI-driven phishing and deepfake scams are on the rise.

29% of SMBs encountered deepfake schemes in the past 12 months.

45% of internal audit leaders identify deepfake audio or video impersonation as a leading AI-enabled fraud threat.

77% of organizations have been targeted by deepfake attacks.

30% of security professionals are confident that their CEOs could reliably identify a deepfake.

48% say synthetic digital content is a high or critical threat.

51% of organizations have faced sophisticated, personalized phishing emails powered by deepfake technology.

Deepfake attacks increased by 880% in 2024.

One study finds that 19 out of 20 popular "nudify" apps specialise in the simulated undressing of women.

62% of organizations experience deepfake incidents.

88% of organizations encounter deepfake or impersonation attacks at least occasionally.

45% of IT, cybersecurity, risk, and fraud leaders reported that deepfake or impersonation attacks are frequent occurrences in their organizations.

32% of organizations reported increased incidents related to deepfakes.